Employee Communications Council Blog
Insightful blog posts written by corporate communications professionals on ways to improve employee engagement, organizational change management and internal communication strategies
Three Keys to Building Your Internal Brand
In a world where over half of consumers don’t trust paid advertising and an overwhelming majority trusts earned promotions, branding is everything. A good brand is one that stays positive in a customer’s mind. In order to avoid souring the brand and losing a chunk of your customer base, your company has to be fully aligned with the brand story and identity top to bottom.